about sensehub dairy, new zealand

Smarter Dairy Technology, Backed by Local Experts

SenseHub® Dairy New Zealand helps dairy farmers make better decisions every day through connected technology that brings together cow monitoring, drafting, milk sensors, and milking automation in one integrated platform.


Powered by MSD Animal Health, SenseHub Dairy (formely known as Allflex) incorporate the trusted technologies and expertise behind well-known brands such as Protrack®, creating a single platform that helps farmers improve herd performance, animal wellbeing, farm efficiency, and farm profitability.


Today, dairy farmers across New Zealand rely on SenseHub Dairy solutions to gain real-time insights into their herds, streamline daily operations, and make more informed management decisions.

Our Journey

While the SenseHub Dairy name is relatively new, the technology, people, and expertise behind it have been supporting New Zealand dairy farmers for more than two decades.


For many farmers, Allflex and Protrack are familiar names. Allflex has long been a leader in animal identification and monitoring technologies, while Protrack has helped transform dairy shed management through drafting, automation, milk sensing, and herd management solutions.


SenseHub Dairy brings these trusted technologies together into one connected platform. By integrating monitoring, automation, and sensor technologies across the farm, we provide a more complete picture of herd performance and farm operations than ever before.


The result is a platform designed to help farmers identify opportunities sooner, respond faster, and make confident decisions backed by accurate, real-time data.

Powered by MSD Animal Health

As part of MSD Animal Health, SenseHub Dairy is supported by one of the world’s leading animal health and technology organisations.


For New Zealand farmers, that means access to innovative research, ongoing product development, global expertise, and long-term investment in the future of dairy farming.


MSD Animal Health’s commitment to advancing animal health, welfare, sustainability, and farm productivity ensures that SenseHub Dairy continues to evolve alongside the needs of modern dairy operations.


When you choose SenseHub Dairy, you’re not simply investing in technology. You’re partnering with a global organisation that was developed right here in New Zealand, to help farmers succeed.

Local Support When It Matters Most

Technology works best when it’s backed by knowledgeable people who understand the realities of dairy farming. That’s why SenseHub Dairy provides dedicated New Zealand-based support and service to farmers throughout the country.


Our support team is available seven days a week from 4am to 7pm, helping farmers get answers quickly when they need them most. We also have experienced technical specialists working across New Zealand’s major dairy regions, providing on-farm expertise, training, ongoing support and an extensive Authorised Dealer network that helps us install and service our equipment.


From Northland to Southland, we’re committed to helping farmers get the most from their investment and achieve better outcomes for their herds and businesses.
We don’t just supply dairy technology. We stand behind it.

Supporting the Future of New Zealand Dairy

New Zealand dairy farmers operate in one of the world’s most innovative and demanding farming environments. SenseHub Dairy is proud to play a role in helping farms become more productive, efficient, and sustainable.


By connecting data from across the dairy operation, our solutions help farmers make proactive decisions, optimise herd management, and improve day-to-day performance.


Whether you’re monitoring animal behaviour, automating drafting, capturing milk data, or managing your shed more effectively, SenseHub Dairy delivers the insights and tools needed to support better farming outcomes.

Ready to Learn More?

Find Your Local Specialist

Discover how SenseHub Dairy can help your farming operation with tailored solutions, local expertise, and ongoing support.


By connecting data from across the dairy operation, our solutions help farmers make proactive decisions, optimise herd management, and improve day-to-day performance.


See SenseHub Dairy in Action

Learn how dairy farmers across New Zealand are using SenseHub Dairy technology to improve efficiency, enhance animal wellbeing, and make more informed decisions every day.

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