CountryWide’s Sarah and Andy give our Fieldays ‘Got Milk Sense’ game a go

What Makes a Great Dairy Cow?

Every day, dairy farmers make decisions based on data. While milk volume is important, the real measure of performance often comes down to:

• Milk yield
• Fat percentage
• Protein percentage
• Milk solids production
• Lactose and conductivity
• Animal health and wellbeing

Together, these metrics help farmers understand which cows are performing efficiently and contributing most to farm profitability. In the Got Milk Sense? game, players quickly discovered that choosing the highest-performing cows isn’t always as straightforward as it seems.

The Power of Knowing Earlier

Modern dairy farming increasingly relies on technology to provide faster, more accurate insights into what’s happening within the herd. That’s where SenseHub Dairy comes in. With intelligent monitoring and milk sensing technology, SenseHub Dairy helps farmers move beyond simply collecting data to making informed decisions that support productivity, milk quality, and animal health.

Introducing SenseHub Dairy Milk Sensors

MilkPlus: Turning Every Milking Into Actionable Insight

SenseHub Dairy’s MilkPlus sensor provides real-time milk production data, helping farmers better understand individual cow performance and identify changes that may require attention. By capturing milk information at every milking, MilkPlus helps farmers:

• Monitor milk yield trends
• Track cow performance over time
• Identify production changes sooner
• Make more informed herd management decisions
• More visibility means greater confidence in day-to-day management and long-term herd performance.

SCC: A Smarter Way to Monitor Milk Quality

Milk quality is critical to dairy profitability. The SenseHub Dairy SCC (Somatic Cell Count) sensor helps farmers monitor milk quality at the individual cow level, providing valuable insights that can support early identification of udder health challenges. With timely information, farmers can:

• Detect potential issues earlier
• Monitor milk quality trends
• Support mastitis management strategies
• Make proactive treatment and management decisions

The result is greater control over milk quality and herd health performance.

From Guesswork to Confidence

The Got Milk Sense? game showed just how challenging it can be to identify a top-performing cow based on instinct alone. For today’s dairy farmers, technology like SenseHub Dairy’s MilkPlus and SCC sensors provides the data needed to make smarter decisions every day, helping improve productivity, support milk quality goals, and manage herd health with greater confidence.