MSD Animal Health Announces MINDA Integration with SenseHub® Dairy Monitoring

Jun 24, 2024

MSD Animal Health, who own SenseHub® Dairy Monitoring Technology (Previously Allflex Collars) are pleased to announce that they have partnered with Livestock Improvement (LIC) to bring you an integration between MINDA® herd management software and SenseHub® Dairy Monitoring Software.

This means certain data from the herd management system MINDA, once cleared through the holding pen will flow through to the SenseHub Dairy software, reducing the need for double data entry and saving farmers even more time.

This is a significant step towards MSD Animal Health’s overarching strategic goal to create a connected data ecosystem which improves the lives of farmers by advancing the user experience between technology platforms that farmers use daily.

“It’s exciting news for both our customers and MSD, and now it’s all hands-on deck to roll this out to customers who want to experience this new level of data integration” says Austin Heffernan (MSD Animal Health National Commercial Manager Monitoring and Automation). “This continues to keep our on-farm technology at the forefront of innovation particularly as we expand to in-shed milk sensors to provide greater real-time individual cow performance monitoring”.

MSD Animal Health and LIC are aligned in their mission to drive farmers business sustainability, profitability and greater success.

Details of the integration, including timing and roll out plan will be communicated directly with current monitoring customers. Farmers can also be reassured there is no cost to them for this integration.

If you are a SenseHub Dairy customer and interested in the integration, please reach out to your local sales specialist or trainer. Our team are working through current customer integrations in a staged approached.

Talk to your local sales specialist about MINDA Integration

About SenseHub® Dairy

Powered by MSD Animal Health, SenseHub® Dairy (previously known as Allflex Collars) is home to integrated monitoring collars, drafting gates, milk monitoring, and cow shed automation. SenseHub® Dairy is a one-stop for monitoring and automation needs, with a cloud-based platform that New Zealand farmers and animal health professionals can trust.

Allflex is the world leader in the design, development, manufacturing and delivery of solutions for animal identification, farm management, and traceability. Its solutions are used by farmers, companies and countries to manage hundreds of millions of animals worldwide. Just like SenseHub® Dairy, Allflex is also powered by MSD Animal Health.